A heads up displays for live video

TechCrunch reports that Israeli-founded (and US-based) company Edgybees has landed a Series A for its spatial computing technology, which augments fast-moving video feeds in real time. The company’s Visual Intelligence Platform enables users to tag assets and people for tracking in video shot from a drone, for example.

What’s the big deal?

As OurCrowd CEO Jon Medved explained to TechCrunch, it solves a persistent problem in spatial computing: “How do you really know what you are seeing through fast-moving airborne or other video feeds?” In other words, the technology promises to eliminate the lag between the capture of video and its augmentation with data.

In interviews, Edgybees CEO Adam Kaplan has said the company’s primary goal is to offer tools that enable the use of AR much more broadly. “We are first and foremost a technology company,” he told VentureBeat last year. “And intend to foster an ecosystem of application developers who want to bring AR to other verticals.”

How it’s being used right now

All the expected use cases are here, including insurance, military and police operations, road monitoring, and inspection of critical infrastructure. The technology also provides situation monitoring for first responders by augmenting drone video with maps, distress signals, and GPS signals.

But there are some new applications you might not be familiar with just yet: Edgybees supplies augmented reality graphics for golf broadcasts. Watch the video above to see how it tracks and highlights the ball’s trajectory after a drive. (And looks like a much more sophisticated version of Fox’s short-lived and much maligned hockey AR technology, the “glow puck”).